and Baby Boomers. Did you notice that during the recent Super Bowl the advertisers didn’t bother to talk to you? Which is a big mistake, according to Laurie Edwards-Tate, of Communities at WashingtonTimes.com.
Edwards-Tate notes “baby boomers born between 1946-1964 represent 26.3% of the country’s total population but control a third of all consumer spending – a whooping $2.1 trillion in annual buying power” as defined by the MetLife Mature Market Institute. According to Tate, that represents more than 16x the buying power of Generation X (those born between 1965-1976) and Generation Y (1977-present).
My purpose for starting this blog is to provide you with information on quality television programming — it has nothing to do with advertising. Trust me, if the advertisers aren’t interested in talking to you, then the television programmers aren’t either. Especially, it seems lately, the major networks. Thank goodness there are many cable networks that are interested in providing quality television to ADULTS who are intelligent thinkers.
Let me warn you up front that you might not agree with how I define quality television. I was born in 1954. Smack dab in the middle of the “baby boomer” years. Comedy to me was Carol Burnett. There’s not a situation comedy show on TV now that I can stomach, so you won’t see me commenting on any.
I should also tell you that I’m watching my quality programs on a flat-screen television beamed into my living room by one of the best satellite services in the country. I have two DVRs (one is an HD DVR) so I rarely miss an episode of anything.
I won’t be summarizing shows or “spoiling” them. I will be commenting on how good writing, excellent character development, quality casting and superior acting all come together to entertain and engage us.