It was two years ago Hallmark’s “Christmas in July” began as a single weekend intended as corporate synergy. The programming aired to draw attention to the annual debut of new holiday ornaments by Hallmark cards, but quite unexpectedly drew viewers. That weekend averaged 747,000 viewers (according to Nielsen).
In 2013, viewership was up slightly when Hallmark expanded its Christmas offerings and for 2014 they’re going all in. In addition to the movies on Independence Day: The Christmas Spirit, Window Wonderland, Finding Christmas, The Christmas Ornament, Debbie Macombers Trading Christmas and Help for the Holidays, they’re offering a “Home & Family” show (9am and 11am CST on Friday, July 4th) which will offer holiday tips oriented to the time of year, like saving up for shopping or storage of decorations.
9am Home & Family: The Satin Dollz perform; actor Steve Schirripa shares his passion for pasta sauce; chef CJ Jacobson (“Top Chef Duels”) stops by the kitchen; mixologist sisters Flannery and Katherine Good share a sweet and colorful cocktail recipe for the 4th of July.
11am Home & Family: Actress Alysia Reiner (“Orange is the New Black”) stops by; comedian and actor Brent Morin (“Undateable”) shares behind-the-scenes stories from his new show; Lucky Dog Cuisine CEO Dr. Janice Elenbaas makes a salmon burger that looks almost too good for your dog.
The Christmas movies play through the first week in July, not just over the Independence Day weekend. For a complete list with times and titles, go here: www.hallmarkchannel.com/Schedule/