Category Nielsen

Oct 21 2014

The Posse Rides Again – @LongmirePosse

This morning I received a tweet from the @LongmirePosse with a link to sign a petition: longmire.epetitions.net (you should copy the link and paste it into a new browser window if you want to sign the petition).

I of course, quickly went there to sign the petition because I, of course, have been and will continue to be a big fan of both the series and the books (written by Craig Johnson).

I myself have been a little vocal about A&E stomping all over the specific demographic that I myself are located in (55+). It’s no secret that A&E wants to distance themselves from the baby boomers even though Nielsen, AARP and several others continue to release tons of data that, in a nutshell, state that the (Nielson) 50-plus market that many advertisers ignore (or insult) is not big: IT IS ENORMOUS.

The AARP October, 2014 Bulletin

The AARP October, 2014 Bulletin

David Wallis wrote a great article that’s published in the newest AARP Bulletin entitled “Selling Us Short.” The deck of the article says: People 50+ have bucks, but advertisers don’t seem to care.

In this article he talks about advertisers that are either ignoring us, or insulting us. Take Esurance as an example and that extremely idiotic commercial starring Beatrice who tapes her recent vacation pictures to her “wall” and unfriends her friend (literally) or the woman who plays candy crush with actual candy using a hammer on her dining room table (3-in-a-row, level 2).

I’m not into rolling my eyes at stupid, insulting commercials. I just hit the 30-second fast-forward button on my DirecTV DVR remote and zap it into outer space.

No thanks Esurance, I’ll stick with my cute gecko telling jokes on the ferry.

Signing the petition isn’t just registering your vote to get a quality show like Longmire back on television. It’s also exercising your right as a 55+ demographic that many networks don’t take seriously.

The same Nielsen study found that the 50-plus market many advertisers ignore (or insult) will control 70% of the country’s disposable income by 2017. Nearly 60% of homeowners over 65 are no longer weighed down by a mortgage compared with just 11% of 35-44 year olds. Baby boomers account for 80% of America’s luxury travel spending.

And here’s a fact for Esurance – consumers over 50 buy nearly five times as many new cars (which require insurance) than does that prized 18-34 demographic.

Now armed with those facts and figures, mosey on over to that petition signing site and exercise your rights. And if you have insurance with Esurance, and you’re a baby boomer, consider cancelling and going with someone who doesn’t insult your intelligence with stupid commercials.

Amen to that! Long Live Longmire!

 

Feb 4 2013

Laurie Holden Talks About The Walking Dead + Norman Reedus as The Punisher

Laurie Holden Talks to TV Guide; Variety on The Walking Dead vs. Downton Abbey – The Walking Dead – AMC.

As I was watching the Walking Dead marathon yesterday during the Super Bowl, I realized just how far our band of survivors has come. It’s always good to be able to see the beginning and then reflect what shapes characters.

Take for instance Laurie Holden (Andrea) losing her sister (Amy) and then, when she wants to leave her misery and pain behind her, Dale won’t let her (in the last episode (TS-19) of Season 1).

The Walking Dead, Season One, episode "Vatos"

The Walking Dead, Season One, episode “Vatos”

I also realized that Glenn got kidnapped in the first season by the homies in the episode “Vatos,” which is actually one of my favorites. “Vatos” is the episode where Rick, T-Dog, Daryl and Glenn return to Atlanta to retrieve Merle and the bag of guns Rick dropped when he was taken down by the gang of walkers.

It turns out that for all the machismo they’re showing, the homies are just trying to keep a well hidden assisted living center running. Guillermo (Neil Brown, Jr.) was the custodian and is elevated to “leader.” He uses one street credit line in there that’s hysterical, claiming he’ll feed “Glenn to his dogs that he stole from Satan’s backyard.” The dogs turn out to be 3 toy chihuahuas.

This episode (Vatos) attained general acclaim from the TV critics because it successfully made the viewers experience the daily life of the show’s characters. Upon initial airing it attained 4.75 million viewers according to Nielsen. It became the highest-rated cable program of the day and the ninth most-watched cable program of the week.

Now click on the link above and read all the interesting things about the Walking Dead which returns with new episodes this Sunday. Set your DVRs.

Oct 16 2012

2012-13 DVR Hits Tipping Point

Almost 46 percent of all households now own a DVR, up 4% from last year. We now watch less “live” TV, but more programming, thanks to DVRs (digital video recorders).

Younger viewers have been setting their own schedules via streaming, ondemand, delayed and what they have on their DVR, but new and returning shows “are adding significant audiences as nearly 46 percent of U.S. households now have a DVR (up from 42 percent last season)” according to The Hollywood Reporter 10.19.12.

From a February 29, 2012 Nielsen Wire article some old school and new school statistics dating back to 1960:

Then (1960): 7% of households received cable.
Then (1990): 56% received cable and 66% owned a VCR.
Then (2006): 89% of TV content is viewed live.

  • DVR usage accounts for 1.6% of our TV time.

Today:

  • 98% of homes own a TV and most have some kind of device hooked up to their television.
  • 85% of TV content is viewed live.
  • DVR usage accounts for 8% of our TV time.

With the increase of DVRs in viewer’s homes, episodes and series are now “scored” in a new way. For example, the second episode of NBC’s Revolution jumped more than 50% to a 5.2 rating among adults 18-49 with three days of delayed viewing (according to The Hollywood Reporter 10.19.12).

If you look at Nielsen, who has been providing timely information on media and consumer trends on TV since 1950 (radio since 1930) their “source” states: Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.

But the whole point of having a DVR is to watch a show when it’s convenient for you. Copper on BBC America comes on at 9pm CST on Sunday I’m fast asleep by then. Since it’s on DVR I’m not that much in a hurry to watch it, but because I really enjoy the show and love Tom Weston-Jones, I sit down on Monday night and watch it.

DISH’s new “Hopper” aka the commercial-killer was the talk of the cable show in Boston in late May this year. While the Hopper’s automatic ad-skipping is limited to recorded broadcast TV for now, cable networks and distributors said it was a worrisome development.